Freia Påskekos & Juleglede seasonal chocolate packaging
Easter and Christmas chocolate packaging designed for Freia for their new Påskekos and Juleglede seasonal chocolate. The chocolate pieces was illustrated by illustrator Cecilie Ellefsen on commission from SDG.
The idea behind the design of the packaging was christmas and easter decorations and the way we hang the decorations with silk bands. This is a commen way of decorating for both seasonal celebration. Each packaging was designed with elements, atmosphere and colour from the two different seasons.
Moodboard for the Christmas chocolate packaging.
Moodboard for the Easter chocolate packaging.
Rough sketch of the packaging
The final packaging.
Closeup - Easter packaging
Closeup - Christmas packaging
Christmas packaging, Juleglede. Photo: Cecilie Ellefsen
Christmas chocolate, Juleglede. Photo: Cecilie Ellefsen
Illustrations of chocolate pieces. Illustratrator: Cecilie Ellefsen
Christmas chocolate, Juleglede. Photo: Cecilie Ellefsen
Easter chocolate, Påskekos. Photo: Cecilie Ellefsen
This project was completed at Scandinavian Design Group in 2010.
Credits:
Anne Marit Brenden, Caroline Heibo, Hanne Rognstad
